So far we have not published a post on this on our blog and this segmentation is very important for improving the engagement with your subscribers, perhaps the most important step. When we talk about segmentation by frequency, this means creating subscriber lists based on their preferences regarding the number of campaigns sent to them. […]
2 articles in one, recovering carts in prestashop, and how to configure the plugin to use our email marketing software as an SMTP server. In this article you will find several interesting informations. Trying to recover abandoned carts is essential for any online shop. According to an article in the magazine Entrepreneurs, 3 out of […]
Firstly, it is important to note that all newsletters should have an unsubscribe link, this link should be visible and easy to use to comply with international and local regulations but some users don't use the internal link Mailrelay provides, (because their system has other opt-out options, for example) however, in some situations, you can […]
Today we will talk about another question from our readers. How can we create a newsletter to sell high-value machines? Our email marketing software is used by companies of all sizes and for all kinds of products. It is a very interesting topic. At first it may seem a much more complicated task than usually, […]
Some people still have the misconception that email marketing or sending a regular newsletter via email, is nothing more than a form of SPAM and totally useless for brands and their customers, so they fail to take advantage of an email marketing software. In fact this is far from true, there are numerous studies demonstrating […]
The delivery rate of your email campaigns is a variable that depends on many factors. Every little detail can affect the final result. We have to be very conscious about all these points! And review all the aspects strictly. The truth is that it is a difficult task, since the ISPs don't usually send […]
Sometimes it seems like everything has already been invented, there is no way to innovate. How to send a mass mailing to help you sell more? Is it possible?
I think it’s time to talk realistically about newsletter templates, and why they are not the same as web pages. The truth is that often we receive questions about this, users having problems with the layout of their email campaign. Sometimes it’s a simple aspect, which can be easily fixed. Other times it’s a more […]
Can you work with free email campaigns for selling services rather than products? Actually yes, of course. For any type of service? I would say so, although it is not always easy, in fact in some cases the process could be more complex. Why are we asking so many questions? A few days ago, after […]
This is another article created with the objective of proposing a debate, to propose a discussion, so that we can reflect about this topic. Is it worth to use newsletter templates with elaborate design? Or is it better to work only with text? Why? In which cases? Does it matter? Is there any difference? […]
