How to send advanced email marketing from business to business? You will need a different approach, it is not the same strategy you could use when sending campaigns for end customers. Well, in my opinion, many of the strategies we’ve seen in Previous articles can be easily adapted to B2B email marketing. But in […]
The other day, I was walking through one of my favorite bookstores and I couldn’t avoid seeing several books with similar titles to the one of this article, The 7 Habits of Highly Effective people, etc. It made me think, could I summarize the characteristics that can make a successful email marketing campaign? […]
If you work with free email campaigns, you may have read about the importance of studying the metrics of your newsletters. But … What the results mean? How to interpret them and what steps should you take to improve them. Would you like to know the answers to these questions? Then read on. Let’s take […]
A few days ago we published on our blog the article 1,2,3- mass mailing, as we do with many of our articles, we sent the post by email, and I received some answers from our readers. Among them, a question, which I found very interesting, sent by Lucía de Santos, from a company called Bestcycling, […]
This is a very nice addition, although transparent to you, if you work with our email marketing platform. We explained earlier in the article What is the DKIM system and how does it works? , where we explain the key concepts of this configuration and the advantages of using it in your email marketing campaigns. […]
In an earlier article, we discussed the concept of bacn and the danger in ignoring what’s happening with your mailing list.
Today I would like to discuss with you an interesting concept, and how we can apply this strategy in email campaigns. This is the Concept of scarcity, something that always attracted us, as human beings, because for most us, something scarce always has more value than something that is abundant, accessible or easy to get. […]
What is emotional mass mailing? We will explain the concept using a small example, Do you remember your last vacation? I’m pretty sure that you do, we all remember these periods of joy with family and friends, when you can engage in activities you like, or that you cannot do at another time. Certainly if […]
The Gmail team recently announced a new APP, called Inbox. This new option was not created to replace the one you use so far, but, it will be another way of reading and using your Gmail account. What’s different about the Inbox by Gmail and how it will affect your email marketing campaigns? For starters, […]
Let us be clear, inevitably, some of your subscribers will lose interest in your newsletters. This is natural, regardless of the fact that you are sending to a list of registered contacts. Every time you send a newsletter you can see two things: 1) It is almost impossible to get a open rate of 100% […]
